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Rihanna’s ‘Fenty Beauty’ Making It Big With Black Women / Bags $72 Million

Rihanna might become the new Queen in the make-up industry soon with the cash splashed on her ‘Fenty Beauty‘ by its target demographic…black women.

Good news after the jump…

Fenty Beauty was built to offer a wide variety of products to often underserved women of colour, and since it’s unveiling, the brand has been powered by word-of-mouth marketing and YouTube make-up tutorials shot to showcase and celebrate the brand’s products.

What this spells for its earned value? Good news.

“Earned value is a project management technique for estimating how a project is doing in terms of its budget and schedule. The purpose of earned value is to obtain an estimate for the resources that will have been used at completion.”

Women’s Wear Daily reports…

“In Tribe Dynamics’ Cosmetics report for September, Rihanna’s makeup line recorded over $72 million in earned media value.”

Beautiful!

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